Improving our Services

Our Customer feedback enables us to drive training, clearer communication and service improvements — fixing issues fairly, faster, and first time.
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What we’ve learnt from our customers

Last Autumn we sent a comprehensive Tenant Satisfaction Survey to all of our customers. The survey is sent every two years. This time our overall customer satisfaction score was 69%. We were really pleased to see our satisfaction scores increase in a wide variety of areas, including improved satisfaction about repairs and keeping customers informed.

Click here to see the findings from our last survey.

Feedback from our customers is crucial for us to continuously improve our services. Here are some of the things we have implemented following the last survey:

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Our property services team followed up with all customers who raised outstanding repairs and any issues around damp and mould.
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We followed up with customers who expressed an interest in getting more involved with us as an organisation.
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We’re exploring new approaches to customer engagement and maximising our customer engagement group to ensure we gain feedback from a broad range of our customers to better shape our services.

Our complaints performance

We view complaints and any other feedback, including comments and compliments, as a valuable opportunity to learn. It guides us on improving our service delivery and team member development, as well as ensuring we communicate with our customers more effectively. Complaints give us an opportunity to put things right for our customers in a fair and reasonable way.

As a member of the Housing Ombudsman Scheme, we follow the Housing Ombudsman’s Complaint Handling Code and assess our complaints handling performance annually against this. Our annual complaints performance and service improvement report includes details on the number and types of complaints we received and handled. The report also includes our complaints handling self-assessment.

Click here to view our report and self-assessment.

Summary of the number and types of complaints we handled including the issues raised by our customers.

Customer complaints

We received 20 complaints during 2025-2026. One of those complaints were escalated to Stage 2.

Complaints by Service AreaCount
 Housing Services5
 HMOs 1
Hostels2
 Landlord Services (not customer)3
 Property Services7
Finance 1
Legacy Joint Venture1
Total20

Reasons

The topics and statistics of the 20 complaints are provided in the following table:

ReasonStageNo.
Complaints policy failureOne1
Felt unsafe & Property conditionOne1
Incorrect informationOne1
Loss of propertyOne1
Loss of property & incident with night staff One1
NoiseOne1
Property ConditionOne7
Property Condition & Delay in returnOne1
Rent & Property ConditionOne2
 Property Condition & Staff conductOne1
Staff conductOne2
Rent & Property ConditionTwo1
Total20

Meeting the Standards that matter to you

At Squared, we believe our customers deserve more than safe homes and reliable services. You should also be able to trust that we're listening to you, learning from feedback and constantly looking for ways to improve.

At Squared we take a close look at how we're performing against the Regulator of Social Housing's Consumer Standards. These standards set out what customers should expect from their landlord, covering everything from the safety and quality of homes, to how we communicate with customers, handle complaints, listen to feedback and support thriving communities.

This year, the outcome was encouraging.

Following a detailed review, Board representatives were satisfied that Squared is compliant with the Consumer Standards, with no areas of fundamental non-compliance identified. The review found that we have strong governance arrangements, effective operational practices and a genuine commitment to delivering good outcomes for customers. However, we don't believe improvement stops once standards are met.

One of the things we're most proud of is that our self-assessment wasn't about proving we're perfect. Instead, it was about being honest about what's working well and identifying where we can become even better. The assessment highlighted opportunities to strengthen the evidence we provide, improve reporting, make customer information even more accessible and demonstrate more clearly the difference our services make for customers.

Our overall assessment was rated Amber: Compliant with Identified Opportunities for Enhancement. In simple terms, this means we're meeting the standards, but we're continuing to challenge ourselves to improve. The actions we've identified are not because of compliance concerns, but because we want to provide even greater assurance to customers and stronger evidence of the outcomes we're achieving.

View our consumer standards assurance summary.

A key theme throughout the assessment was the importance of customer voice. We know the best way to improve services is to understand what matters most to the people who use them. Customer feedback, complaints, satisfaction surveys and engagement activities all help us identify opportunities to make services better and shape future priorities. The self-assessment recognised our commitment to strengthening customer engagement and increasing opportunities for customers to influence decisions that affect them.

We're already seeing the value of this approach. Feedback from customers has helped influence our new Customer Engagement Strategy, shaped improvements to the information we provide about services and repairs, and continues to inform how we review policies, communicate service standards and improve the customer experience.

Over the coming year we will continue to strengthen how we demonstrate that customer feedback has influenced decisions, improve the information we share about performance and service standards, enhance opportunities for customers to get involved, and provide even clearer assurance about the quality, safety and accessibility of our services.

Most importantly, this review gives us confidence that we are meeting the standards our customers have a right to expect, while also providing a clear roadmap for how we can continue to improve. Because for us, compliance is not the finish line. It's the foundation on which we build better services, stronger relationships and better outcomes for customers.

Thank you to every customer who shared feedback, took part in surveys or helped us understand what matters most.

Your voice is helping us create better services and stronger communities for everyone.

We're committed not just to meeting standards,
but to earning and maintaining your trust every day.

At a glance, here's what our Consumer Standards review found.

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No areas of fundamental non-compliance identified
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Board representatives satisfied that Squared complies with the Consumer Standards
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Strong governance and effective operational arrangements recognised
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Clear commitment to listening to customers and improving services
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Improvement plan in place to strengthen assurance, transparency and customer influence even further

What this means for you

You can have confidence that we're meeting the standards expected of us while continuing to improve the services you receive.

Listening to our customers and acting on feedback:  You Said, We Did

We know feedback only matters if it leads to action. Throughout the year, we've used customer feedback, satisfaction surveys, complaints and engagement activities to help shape improvements across our services.

You said
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"We'd like more opportunities to influence decisions and shape services."

‍We did
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Developed a new Customer Engagement Strategy to create more meaningful opportunities for customers to get involved, influence decisions and help shape the services we provide.

You said
"We need clear and accessible information about services and what to expect."

‍We did
Reviewed how we communicate important information and identified further opportunities to make information easier to access, understand and use. This includes strengthening information about repairs, safety, customer rights and service standards.

You said
"We want to know that our feedback leads to change."

‍We did
Strengthened our approach to analysing feedback, complaints and customer insight to help shape service improvements and identify areas where we can do better.

You said
"Keep improving and be open about your performance."

‍We did
Completed a detailed review of our services against the Consumer Standards and developed an improvement plan to strengthen assurance, transparency and accountability even further.

Download your copy of our 2025-2026 Impact & Financial Report today.

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